CLETUS COFFEY—KEYNOTE SPEAKER & EXECUTIVE COACH
info@cletuscoffey.com |
Keynote Speaker

Be The
Torch

The Gap Between Your Team's Potential and Their Performance Has a Source. Here Is Where You Find It.

Book Cletus → ▶ Watch Cletus In Action
Washington Commanders State Farm Insurance Chicago Bears Charlie Palmer Collective Tri-Source International Seattle Storm

Your Team Has More Potential Than Ever.

So Why Does Performance Still Feel Harder to Sustain?

Revenue. Culture. Trust. Execution. Every scoreboard is giving you feedback. Most leaders read the result and look outward. More effort. More strategy. Another initiative.

The standard your team follows is the standard you live first. Your people mirror what you embody, tolerate, and reinforce every day.

Be The Torch helps leaders stop chasing the scoreboard and start becoming the standard others can follow.

Book Cletus →
THE MIRROR PRINCIPLE

Your Results Don't Lie.

Every result, every culture gap, every ceiling — all of it reflects the standard the leader is actually setting.

01
Burn

Face what is actually true. The gap between who you think you are and how you're actually showing up.

02
Build

With the truth on the table, construct a new foundation. Standards grounded in something real.

03
Being

Stop performing the new standard and start being it. This is where the Mirror Principle becomes undeniable.

THE BE THE TORCH SERIES

Five Talks.
One Standard.

View All Talks →
01
Be The Torch
The Results You Want Begin With the Leader You Become
Burn. Build. Being.
→
02
The Blue Flame
The Most Effective Leaders Don't Burn Loudest. They Burn Hottest.
The B.L.U.E. Code
→
03
Light Their Torch
How Leaders Build the Trust That Develops People and Drives Results
The LIGHT Method
→
04
Rise Above the Scoreboard
Drive Performance and Results by Mastering What You Can Control
The Standard Loop
→
05
Carry The Torch
Build a Team Culture People Will Protect, Not Just Participate In
The Four Conditions
→
Founder, Be The Torch | Keynote Speaker

Cletus
Coffey

The Scoreboard I Was Chasing Was Actually a Mirror.

As a former professional and world champion athlete, I spent most of my life chasing the scoreboard. If there was a result to measure, I wanted to achieve it. The chase broke me.

Just about everything in my business and life fell apart, and eventually I found myself sitting alone in a dark parking lot, hoping someone would come save me. Nobody came.

What came instead was a thought that changed how I viewed everything. Every result I was getting had one common denominator. Me.

Your results are a reflection of your standard. When the standard changes, everything downstream changes with it.

Full Bio → Book Cletus
“

I personally learned a lot and the feedback from my team was 'wow that was a really good speech. Whoever is interested, hire this man.'

Jeff Buchbinder

Former COO, Tri-Source International

“

What an experience! Cletus has a message that really resonates with all our agents who want their agency and personal lives to thrive.

Tony Curcuruto CLU

Agency Field Leadership, State Farm Insurance

“

Cletus's presentation today was amazing. It really is all about teams and we were helped out today as he brought a lot of value to our own team.

Celebrity Chef Charlie Palmer

Charlie Palmer Collective

Are You Ready To
Be The Torch?

Bring a new standard of leadership to your next event. Let's talk about your audience and how Cletus can deliver.

Book Cletus Now →